In the existing freight industry, technology providers have focused solely on how to automate existing processes versus solving the real issue, which is time. In other words, today’s technology is based around activity versus outcomes.

Existing software is based on activity versus time.  Despite automation, brokers still have to make many calls to move a load. For example, if a brokerage has to move 50 loads per day, this brokerage will have to employ 10 brokers, who will have to make numerous calls just to cover a single load.   calls to cover a single load